How Meta Ads Help Property Businesses Connect With Potential Buyers and Renters
From geo-targeting to virtual tours, let’s find out more:
Meta is known as a platform that has the ability to outperform other social media advertising spaces. For real estate agencies and business owners in the property sector this is gold-mine knowledge to have. With powerful targeting tools and vibrant visual elements within Meta Ads, it’s a no-brainer choice when it comes to showcasing new properties to potential renters or buyers.
When it comes to Facebook ads for property marketing it’s all about making a connection with the right people. Playing the long game and getting your Meta Ad in front of the right people over time, allows you to build a sense of trust so that your name is at the forefront of their mind as soon as they’re ready to buy or sell their property.
Let’s delve deeper into some of the tried and tested strategies that could help you to transform your property business marketing and make long lasting connections with your customers.
Get Savvy With Geo-Targeting
With property businesses it’s all about getting in front of the right people who are based in very specific locations. You will want to make the most of geo-targeting for property listings in order to reach local buyers and target customers based on their location.
Luckily, within the Facebook Ad Manager you can create a very specific audience type, even as close to a neighborhood if that’s how nice you want to go. Adopting this super personalized approach for your ads can make a huge impact on your local audience as they can really feel as though they’re being directly spoken to.
The targeting functionality of Meta is one that cannot be overlooked, as it uses detailed interest and demographic targeting in order to reach out to viable customers across Instagram and Facebook. More often than not, this will lead to successful sales and create a brand awareness for a new building, property development company or estate agent in the local area
Image is Everything
One of the main goals of social media advertising for property businesses is to create a visually appealing ad that forces interested clients to stop their scroll.
You can make the most of numerous features on Meta by creating carousel ads to highlight the best elements of a property. You can even include virtual tours which help to immerse potential clients into the property at just the click of a button. These engaging and vibrant techniques are a surefire way to use Meta to make a connection with your ideal audience.
When you’re creating your Meta ad, think about the beauty and intrigue you’re trying to create and it is bound to have a significant impact on the right people.
Use The Custom Audiences Feature
One of the most profound features of Meta Ads for property business owners and real estate agents is the custom audiences feature for retargeting property seekers. You can not only get in front of new audiences, but you can also build a rapport with brand new clients who have interests in property, selling, buying or renting.
It may be worth noting that you can also include an exclusion list when it comes to creating targeted audiences for your Meta Ads. For customers who have already taken action or users that don’t fit your criteria, you can exclude them from your list so that you don’t waste valuable ad spend on those who are ineligible.
Meta Ads Success Story from a Real Estate Business
Aldar Properties, a luxury property developer was able to generate high-quality leads from Facebook ads and produce six times more appointment bookings than before. For more information on this case study, you can read it all here.
Transform Your Property Business Marketing With Meta Ads
It’s clear to see that Meta Ads hold a strong place in the world of marketing for property and real estate businesses. Whether you’re just getting started, or you’re looking to uplevel your business, now is the time to make the most of everything that Meta Ads has to offer. Agencies with experience in the property market can help to get you results by using tried and tested strategies that are specific to your sector. With your goals, market interests and budget in mind, you could work alongside an ads agency that will help you serve your clients in the most effective way possible. Whether you’re focusing on brand awareness or lead generation, you can tailor your Meta Ads to align with your business goals and start seeing the desired results in a short space of time.