Facebook & Instagram Advertising
The ultimate Meta Advertising system.
We’ve generated millions in revenue for our customers via
Facebook and Instagram ads.
This might be for you if…
You’ve tried Facebook ads before but can’t get it right. Meta is constantly changing the way its advertising platform works, so if you’re not in it every day, get us to help you. We’ve generated millions in leads and revenue for our clients, and we can do the same for you.
Focuses
ROI
High Quality Leads
Brand Lead Creative
Transparent Reporting
How do we make Facebook Ads
work for you?
1
Data-driven Targeting
We’ll examine industry insights and trends to create a targeting strategy for your campaign. We will effectively reach your audience across the Meta ecosystem by leveraging your first-party data and accessing third-party data.
2
Extensive Creative Testing
For Facebook and Instagram ads, creative is undeniably the key performance-defining component of a winning strategy. We will regularly analyse data and experiment with creative elements to reduce your costs and improve lead quality.
3
Easy To Follow Reporting
We have a reporting structure that provides you with visibility over the key metrics and helps you make sense of the more complex ones. With regular reports and detailed insights that are easy to understand, you can leverage this information across your business.
Everything Included When We’re Talking Meta
Facebook & Instagram Advertising
Facebook Ads
Instagram Ads
Split Testing Creative
Prospecting Campaigns
Tracking Pixel Magic
Art Direction
Custom Reporting
Custom Audiences
Animated Creative
CRM Integration
Lookalike Audiences
Retargeting Campaigns
Video Creative
CRM Automation
Dynamic Creative
Location Based Targetting
Featured Case Study
How we doubled home loan leads for Police Bank
Police Bank is a member-owned financial institution dedicated to serving the financial needs of law enforcement personnel and their families. As a mutual bank, its profits are reinvested into better products and services for its members, ensuring a strong commitment to their financial wellbeing.
“PULP raised the bar for our paid social media campaign activity. Proactive, collaborative and always on the lookout for improvements and optimisation.”
Natalia Henry | Head of Marketing
Police Bank
We generated over
$170m
In lead value in 3 months.
More than
2x
The Lead Goal
Featured Case Study
Meta Campaign For Chamberlain Brown Property
Background
Chamberlain Brown Property Acquisitions are a buyers agency in Newcastle, Australia. As part of their mission to make buying property simple for all Australians, we were engaged to drive qualified leads via their social platforms.
Objectives
The objectives were clear. Drive over 100 qualified leads per month into the pipeline by month 3 of the campaign with a limited budget. The challenge was that we are limited to only target the local region Chamberlain Brown can service
Strategy
Using our experience in the property industry, we worked with Chamberlain Brown to develop 2 lead magnets, landing pages and ad creative designed to attract leads at every stage of the purchase funnel.
100 +
Leads Generated in Month 1
$25.10
Average Cost Per Lead
Results
Achieving our goal of 100 leads in month 1, was further compounded by over 20% of those leads coming from our BOF lead magnet. These high-intent leads are ready to purchase or in the process of purchasing already.
“We’ve been working with PULP on our digital lead generation and have already seen results well above our expectations. This alone has generated thousands of dollars of revenue, which in turn has enabled us to grow our team & the business exponentially. I couldn’t recommend the Pulp team any more highly.”
Chamberlain Brown
Managing Director - Chamberlain Brown Property Acquisitions
Our Partners
Related Blog Posts
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Our Services
More transparency, more leads & happier clients.
Meta Advertising
Leverage social platforms and advertising tools to create targeted ad campaigns utilising user data to maximise engagement and conversions.
Google Ads
Drive intent-based traffic from Google, YouTube, and its vast display network to achieve your business goals.
Search Engine Optimisation (SEO)
Strategic and optimised content, keywords, and technical improvements will help you attract the right organic traffic.
Ui/Ux Design & CRO
We help you build high-converting landing pages and websites that don’t compromise on style, brand or SEO. We then couple this with our best practice conversion elements to ensure high conversion rates.
Marketing Automation
By automating repetitive tasks and optimising customer interactions, we help you nurture leads, boost engagement, and increase conversions, allowing your team to focus on strategic growth initiatives.
Enterprise Strategy
Leverage our experience to accelerate your results with sophisticated personalised feedback and training to find opportunities for rapid growth.
Common Questions
Still have questions?
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Meta Ads are paid advertisements on Facebook & Instagram platforms that allow businesses to reach specific audiences based on demographics, interests, and behaviours.
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Meta Ads effectively reach a targeted audience, increase brand awareness, drive website traffic, generate leads, and boost sales.
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We can create various types of Meta Ads, including image ads, video ads, carousel ads, slideshow ads, and collection ads, tailored to your business goals.
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We use advanced Meta targeting options, such as demographics (age, gender, location), interests (based on user likes and activity), behaviours (purchase history, device usage), and custom audiences (based on your existing customer data).
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Yes, our team includes experienced designers and copywriters who can create compelling ad visuals and copy that resonate with your target audience and align with your brand's messaging.
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It depends on your goals. We track key performance metrics such as reach, impressions, click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall campaign ROI to evaluate the effectiveness of your ads.
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Meta Ads allow flexible budgeting options. We can work with budgets of various sizes and optimise campaigns to maximise results within your specified budget range.
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We continuously monitor and optimise campaigns to improve performance. This includes adjusting targeting, refining ad creatives, and reallocating budgets based on real-time data and insights.
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Yes, we provide detailed reports and insights that outline campaign performance metrics, identify trends, and recommend strategic adjustments to enhance results over time. You get these reports once a week, and then you get a very detailed end-of-campaign report.
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Yes, we offer integrated digital marketing strategies that complement Meta Ads, including SEO, email marketing, and content creation, to ensure a cohesive and effective marketing approach for your business.