Facebook & Instagram Advertising

The ultimate Meta Advertising system.

We’ve generated millions in revenue for our customers via
Facebook and Instagram ads.


This might be for you if…

You’ve tried Facebook ads before but can’t get it right. Meta is constantly changing the way its advertising platform works, so if you’re not in it every day, get us to help you. We’ve generated millions in leads and revenue for our clients, and we can do the same for you.

Focuses

  • ROI

  • High Quality Leads

  • Brand Lead Creative

  • Transparent Reporting

How do we make Facebook Ads
work for you?

1

Data-driven Targeting

We’ll examine industry insights and trends to create a targeting strategy for your campaign. We will effectively reach your audience across the Meta ecosystem by leveraging your first-party data and accessing third-party data.

2

Extensive Creative Testing

For Facebook and Instagram ads, creative is undeniably the key performance-defining component of a winning strategy. We will regularly analyse data and experiment with creative elements to reduce your costs and improve lead quality.

3

Easy To Follow Reporting

We have a reporting structure that provides you with visibility over the key metrics and helps you make sense of the more complex ones. With regular reports and detailed insights that are easy to understand, you can leverage this information across your business.

Everything Included When We’re Talking Meta

Facebook & Instagram Advertising

Facebook Ads

Instagram Ads

Split Testing Creative

Prospecting Campaigns

Tracking Pixel Magic

Art Direction

Custom Reporting

Custom Audiences

Animated Creative

CRM Integration

Lookalike Audiences

Retargeting Campaigns

Video Creative

CRM Automation

Dynamic Creative

Location Based Targetting

Featured Case Study

How we doubled home loan leads for Police Bank

Police Bank is a member-owned financial institution dedicated to serving the financial needs of law enforcement personnel and their families. As a mutual bank, its profits are reinvested into better products and services for its members, ensuring a strong commitment to their financial wellbeing.


“PULP raised the bar for our paid social media campaign activity. Proactive, collaborative and always on the lookout for improvements and optimisation.”

Natalia Henry | Head of Marketing
Police Bank

We generated over

$170m

In lead value in 3 months.

More than

2x

The Lead Goal

Featured Case Study

Meta Campaign For Chamberlain Brown Property

Background

Chamberlain Brown Property Acquisitions are a buyers agency in Newcastle, Australia. As part of their mission to make buying property simple for all Australians, we were engaged to drive qualified leads via their social platforms.

Objectives

The objectives were clear. Drive over 100 qualified leads per month into the pipeline by month 3 of the campaign with a limited budget. The challenge was that we are limited to only target the local region Chamberlain Brown can service

Strategy

Using our experience in the property industry, we worked with Chamberlain Brown to develop 2 lead magnets, landing pages and ad creative designed to attract leads at every stage of the purchase funnel.

100 +

Leads Generated in Month 1

$25.10

Average Cost Per Lead

Results

Achieving our goal of 100 leads in month 1, was further compounded by over 20% of those leads coming from our BOF lead magnet. These high-intent leads are ready to purchase or in the process of purchasing already.

“We’ve been working with PULP on our digital lead generation and have already seen results well above our expectations. This alone has generated thousands of dollars of revenue, which in turn has enabled us to grow our team & the business exponentially. I couldn’t recommend the Pulp team any more highly.”

Chamberlain Brown
Managing Director - Chamberlain Brown Property Acquisitions

Our Partners

Related Blog Posts

Want to learn more first? Read some articles.

Our Services

More transparency, more leads & happier clients.

Meta Advertising

Leverage social platforms and advertising tools to create targeted ad campaigns utilising user data to maximise engagement and conversions.

Google Ads

Drive intent-based traffic from Google, YouTube, and its vast display network to achieve your business goals.

Search Engine Optimisation (SEO)

Strategic and optimised content, keywords, and technical improvements will help you attract the right organic traffic.

Ui/Ux Design & CRO

We help you build high-converting landing pages and websites that don’t compromise on style, brand or SEO. We then couple this with our best practice conversion elements to ensure high conversion rates.

version="1.1" viewBox="0 0 1200 1200" xmlns="http://www.w3.org/2000/svg">

Marketing Automation

By automating repetitive tasks and optimising customer interactions, we help you nurture leads, boost engagement, and increase conversions, allowing your team to focus on strategic growth initiatives.

Enterprise Strategy

Leverage our experience to accelerate your results with sophisticated personalised feedback and training to find opportunities for rapid growth.

Common Questions

Still have questions?

  • Meta Ads are paid advertisements on Facebook & Instagram platforms that allow businesses to reach specific audiences based on demographics, interests, and behaviours.

  • Meta Ads effectively reach a targeted audience, increase brand awareness, drive website traffic, generate leads, and boost sales.

  • We can create various types of Meta Ads, including image ads, video ads, carousel ads, slideshow ads, and collection ads, tailored to your business goals.

  • We use advanced Meta targeting options, such as demographics (age, gender, location), interests (based on user likes and activity), behaviours (purchase history, device usage), and custom audiences (based on your existing customer data).

  • Yes, our team includes experienced designers and copywriters who can create compelling ad visuals and copy that resonate with your target audience and align with your brand's messaging.

  • It depends on your goals. We track key performance metrics such as reach, impressions, click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall campaign ROI to evaluate the effectiveness of your ads.

  • Meta Ads allow flexible budgeting options. We can work with budgets of various sizes and optimise campaigns to maximise results within your specified budget range.

  • We continuously monitor and optimise campaigns to improve performance. This includes adjusting targeting, refining ad creatives, and reallocating budgets based on real-time data and insights.

  • Yes, we provide detailed reports and insights that outline campaign performance metrics, identify trends, and recommend strategic adjustments to enhance results over time. You get these reports once a week, and then you get a very detailed end-of-campaign report.

  • Yes, we offer integrated digital marketing strategies that complement Meta Ads, including SEO, email marketing, and content creation, to ensure a cohesive and effective marketing approach for your business.

Ready to get started?