How Meta Ads Helps Finance Businesses Generate Leads and Improve Brand Awareness.

Here’s what you need to know:

Meta is one of the most valued brands across the globe, with millions of account holders and users in Australia alone. This is enough to prove that Meta Ads should be held in high regard if you’re looking to boost lead generation, target high-intent individuals and hone in on your ideal target demographic.

For those working in the financial sector, capitalising on Meta Ads for financial leads is going to bring you the biggest return on your investment. Whether you’re working as a financial advisor or a mortgage broker, you can tailor your Meta Ad strategy to target customers who already have a piqued interest in your services or products. With this in mind, here are some of the most valuable strategies you can implement with Meta advertising in order to boost lead generation and increase brand awareness for your finance business.

Targeting High-intent Individuals 

Developing relationships with clients is one of the most important aspects of running a business in the financial sector. When there is money at stake, your clients need to know that your brand can be trusted and relied upon. This level of trust is very difficult to establish without the use of social media and paid Meta Ads. Although Meta Ads in the financial industry are regarded as the most costly, they are also the top of the food chain when it comes to cost-effectiveness. This is because Meta Ads allows you to generate high quality leads from customers who are interested in your service.

For example, Meta will be able to pick up users who have searched for loan options, wealth management services or credit solutions. By targeting these high-intent individuals it assures you that any lead generation is already warm and ready to learn more about how you can help them.

Retargeting Potential Leads 

By using Meta’s useful ad retargeting tools, you can get your brand in front of potential leads as many times as you need to until they convert. Meta has the knowledge to place your high quality ads in front of users who have already interacted with financial content. This type of inside knowledge is invaluable when it comes to generating leads and hyping up brand awareness.

With that being said, you have to make sure that your Meta Ad is visually appealing and relevant to your target audience. This means using high quality videos, appealing imagery, quippy headlines and persuasive copy to connect instantly with your readers. Basic, boring and generic ads aren’t going to stand out on the page, so keep this in mind as you’re finalizing your Meta Ads.

Leveraging Lead Generation Tools

The ideal accompanying element to any of your Meta ads has to be an effective lead generation tool. As soon as someone clicks on your ad, you need to direct them straight to a landing page, lead form or instant messaging platform so you can obtain their information, capture their data (in the most compliant way possible), and encourage them to take the next step with your financial business. 

Let’s say that you’re running a monthly bookkeeping service for small businesses, and you’re hoping to onboard new clients in this domain. When an ideal client clicks on your ad, you want to direct them straight to a lead form that is specifically focused on this small business bookkeeping service rather than your website homepage. When the landing page is relevant to the ad, you’re much more likely to get a higher conversion rate as your customers will feel seen and heard.

Use these lead generation tools to provide in depth information about your business and how you can solve all of your clients problems. Clearly communicate the next steps and make it obvious how you can help them. This will seamlessly lead them towards booking a consultation call to find out how they can work with you.

Meta Ad Success Story for This Finance Company

Cathay United Bank: This Taiwanese bank had a goal to attract more credit card applicants using the power of Meta Ads. Read more here about how they managed to decrease the cost per application and attract more clients than ever.

Working With an Agency for Your Finance Industry Meta Ads

Running successful campaigns by yourself can be time consuming and confusing, especially if you don’t have a tonne of experience with Meta Ads. Working alongside a trusted agency can help you to gain clarity on what type of ads would work for your financial business and how you can leverage the power of retargeting and lead generation tools. Your current workload may be preventing you from maximizing on everything that Meta Ads has to offer, so consider working with a trusted team of experts who have extensive experience in the finance industry to help you get started.