Mortgage Choice: Integrated Paid & Nurture Campaign to Drive Refinance Leads

Objective

Mortgage Choice sought to increase refinance leads through a focused meta-advertising campaign. The goal was to optimise conversion rates by enhancing brand assets and creating tailored creative outputs.

Challenge

The existing brand assets needed an update to better align with the target audience's needs and preferences. Additionally, the campaign required custom landing pages designed to convert clicks into qualified leads effectively.

Approach

PULP revitalised Mortgage Choice’s brand assets, ensuring they resonated with potential refinance clients. We developed new creative outputs that spoke directly to the audience's concerns and aspirations, using compelling visuals and messages. Alongside these creative updates, custom landing pages were crafted to provide a seamless user experience, optimised for conversion with clear calls to action and relevant content.

The iterative ad testing method was employed once again, refining the creative elements, ad copy, and audience targeting based on performance data. The landing pages were also tested and tweaked regularly to ensure maximum effectiveness.

Results

The campaign successfully drove a significant increase in refinance leads, surpassing the initial targets. The combination of updated brand assets, tailored creative outputs, and custom landing pages resulted in higher engagement and conversion rates, proving the value of a well-rounded, strategic approach to digital advertising.

Conclusion

This case study illustrates the impact of a comprehensive strategy that includes updating brand assets and creating custom landing pages. By focusing on the user journey and optimising every touchpoint, PULP was able to deliver outstanding results for Mortgage Choice, significantly boosting their refinance leads through Meta advertising.