Running Repairs: Building a community around running.

Objective

Running Repairs sought to establish a strong brand within the running community, focusing on nostalgic appeal and fostering a dedicated community through an engaging online platform and regular events.

Challenge

The challenge was to develop cohesive brand assets that resonated with the running culture and create a platform that facilitated both brand growth and community engagement.

Approach

PULP developed brand assets that encapsulated the nostalgic spirit of running, using vintage-inspired visuals and messaging. These assets were implemented across all marketing channels to maintain a consistent brand identity.

We also consulted Running Repairs on building a community through their Run Club, providing strategic guidance on how to grow and engage participants. This included creating content that encouraged runners to join the club and fostering a sense of belonging within the group. Over the past 12 months, the Run Club has seen hundreds of participants, becoming a core component of the brand’s community-building efforts.

In addition to community building, PULP developed an intuitive online platform that made it easy for runners to explore services and book appointments. The platform was optimised to cater to the specific needs of the running community, offering tailored services such as injury prevention and recovery programs.

Results

The cohesive brand strategy and community-focused approach led to significant growth for Running Repairs. The online platform facilitated a seamless booking experience, while the Run Club successfully engaged the community, with hundreds of participants over the past year. This comprehensive approach helped Running Repairs carve out a niche in the running community, establishing itself as a trusted and beloved brand.

Conclusion

This case study highlights the power of a well-rounded brand strategy that combines emotional appeal with community engagement and practical solutions. PULP’s efforts in developing brand assets, consulting on community-building initiatives, and creating an effective online platform have positioned Running Repairs as a key player in the running community, driving both brand loyalty and business growth.