Chamberlain Brown Property: Exponetial SEO Growth In a Local Market
Overview
Chamberlain Brown Property Acquisitions, a leading buyer’s agency, partnered with Pulp Agency to enhance their online presence and drive organic traffic. Our goal was to build a robust SEO strategy that would position them as an authority in the property acquisitions market.
The Challenge
Chamberlain Brown faced significant competition in the online property market. They needed a comprehensive SEO strategy to improve their search engine rankings, attract more qualified leads, and ultimately increase their website traffic and visibility.
Our Approach
Website Development: We started by designing and developing a new website with SEO best practices at its core. This ensured that the site was technically sound, mobile-friendly, and optimised for fast loading speeds.
SEO Strategy: We implemented a topic cluster and pillar page strategy. This involved creating comprehensive pillar pages that covered broad topics and linking them to related cluster content. This approach helped in organising content effectively, improving site structure, and enhancing keyword targeting.
Content Creation: We developed high-quality, relevant content that addressed the needs and interests of Chamberlain Brown’s target audience. This included blog posts, articles, and guides that provided valuable insights into property acquisitions.
Ongoing Optimisation: Regular audits and updates ensured the website remained optimised. We continually refined our keyword strategy, improved on-page SEO elements, and built authoritative backlinks.
Results
Our SEO efforts yielded impressive results over the past 12 months:
Impressions: Over 500,000
Sessions: Over 10,000
Traffic Value: Over $100,000
These metrics demonstrate the effectiveness of our strategy in increasing Chamberlain Brown’s online visibility and attracting valuable traffic to their website.
Matt Chamberlain - Managing director
“ We’ve been working with Pulp for over 12 months now, and our experience has been nothing short of exceptional. What started as a website package for a new business has now morphed into consistent ongoing support with website expansion, internal brand guidelines, culture assistance and digital lead generation projects. Their consistent focus on SEO content has skyrocketed us from not being found on Google, to #1-2 for our desired keywords. This alone has generated thousands of dollars of revenue which in turn has enabled us to grow our team & the business exponentially.”
Conclusion
The success of our SEO campaign for Chamberlain Brown Property Acquisitions highlights the importance of a well-planned and executed SEO strategy. By focusing on user experience, content quality, and technical optimisation, we were able to significantly boost their online presence and drive substantial organic traffic.
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